Burns are the third leading cause of accidental deaths in children from birth through nine years of age, the sixth leading cause of death for children ages 10 through 14 and one of the top 10 injuries treated in emergency rooms for children under the age of five (American Burn Association). The good news is that Burn accident statistics show that at least 50% of all burn accidents can be prevented. Additionally nearly 75 percent of scald burns in children are preventable
Fire Safety and Burn Prevention Program is an educational program that teaches lifesaving skills. The program focuses on:
1.Safety measures to prevent fire and burns from happening,
2.Safety skills to save lives in case a fire or burn happens,
3.First aid to prevent the severity of accidents.
The program focuses on children from preschool - 5th grade, parents, expecting parents, and caregivers of all demographics in USA and around the Globe.The objective of the Safety First and Burn Prevention program is to create a safe community by altering the risky behavior and habits towards precautionary measures to prevent fire and burns injuries. The objective will be achieved through the following public education & community risk reduction projects:
1.Prevention education through Theater -style demonstration
2.Virtual Fire Safety and Burn Prevention short videos
3.Fire Safety Exhibit
On November 1st 2019 with collaboration of Shalamar Hospital Lahore and Babar Ali Foundation, Packages LTD and BBDO #ChaiKaNishaan (tea Stain) was launched. It is a Burn Prevention campaign to protect children from burns.Chai Ka Nishaan (tea Stain) campaign is designed to help Pakistani society realize the danger of hot tea spillage and reinforce cautionary behavior towards handling hot tea. The objective is to reduce the incidence of burns with hot tea. We are also imparting First Aid education for Scald accidents to the general public to reduce the severity of burns and reduction of infections in burn wounds.
Izza Ki Tea Party will be delivered through theater style live and virtual audience.
This campaign is designed to help Pakistani society realize the danger of hot tea spillage and reinforce cautionary behavior towards handling hot tea. The objective is to reduce the incidence of burns with hot tea. We are also imparting First Aid education for Scald accidents to the general public to reduce the severity of burns and effect reduction of infections in burn wounds. We are working hard to dispel entrenched myths of treatment of burns by infectants such as oil, ink, sugar, toothpaste, detergent etc.
Disclaimer: This campaign is not against tea. It is an awareness campaign to prevent hot tea burn on children by ignorance
Our program is aimed at educating children about Fire Safety, Burn Prevention and First Aid at an early age. The program focuses on children from 5 years old thru 12 years (roughly Pre-K through grade 5). The program shall initially be run in the Lahore MSA which is the second largest in Pakistan with a population exceeding 10 Million. It is estimated that there are in excess of 600,000 children in Lahore between the ages of 5 and 12 who we can target.Building on its current 'Paanch Kadam Door' (Five Step Away) Program, House of Charity is recasting its Fire Safety, Burn Prevention and Burn First Aid Education Program in Pakistan as a lively interactive program delivered theater style. This approach would make for an ideal fit given Lahore's long theatrical tradition.
Program Name: 'Bacho Jalne se Bacho'
Target Audience: Children from pre K thru 5th grade
Program Delivery: Through interactive skits and theater in Public and Private Schools, Children's Festivals, Community events and Public Parks.